Published: 16-12-2022

Articles

A Study on Performance of Initial Public Offering (IPO) in Indian capital market during the pandemic.

Ajay R, Shashank T
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Artificial Intelligence (AI) Branding in Educational Services Sector - Examining the Determinants of Brand Equity amongst Gen Z

Ratchana Rajendran
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Consumer awareness and Knowledge to Consumer Effective Behavior – Promotion of Biscuits in Virudhunagar Region

M.MAHESWARI M.MAHESWARI
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Covid-19 Awareness and Its Effect on Consumer Perceived Benefits on Online Shopping, Bangalore

Deepthi J R, Kiran S, Ganesh S Prasanna
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Winning Marketing and Business Strategies in a Highly Competitive and Globalized Economic Environment: A Case Study of Fortune 500 companies— Coca-Cola, Microsoft and Amazon

Manisha Mathews
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