The effectiveness of E-Marketing on the business performance of Micro, Small and Medium Enterprises (MSMEs) in the B2B market of industrial products
Article Sidebar
Main Article Content
Abstract
The literature survey and research analysis on the topic of study id collectively reviewed and analyzed to represent the experience and studies undertaken on the importance of having good E-marketing strategy for effective promotion and sales of industrial products as a cost-effective solution for SME’s in India. The study represents the significance of marketing the industrial products of SME’s using e-marketing as the primary strategy to widen the market reach, increase the business opportunities and volumes. The paper also intends to drive the attention on the cost-effectiveness of using e-marketing as one of the primary marketing communication tools compare to traditional one-to-one personal selling which has been believed to be the way of doing business by most of the small entrepreneurs over the years. Thus it is intended with this paper that SMEs especially those small units which are in the B2B market should start balancing their marketing and sales spending appropriately with the effective utilization of E-marketing as one of their focused strategy in increasing business
Article Details
This work is licensed under a Creative Commons Attribution 3.0 Unported License.
Upon submission of an article, the authors are asked to indicate their agreement to abide by an open access Creative Commons license (CC-BY). Under the terms of this license, authors retain ownership of the copyright of their articles. The license permits any user to download, print out, extract, reuse, archive, and distribute the article, so long as appropriate credit is given to the authors and source of the work. The license ensures that the authors' article will be available as widely as possible and that the article can be included in any scholarly archive.