“The effectiveness of E-Marketing on the business performance of Micro, Small and Medium Enterprises (MSMEs) in the B2B market of industrial products.”
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Abstract
The literature survey and research analysis on the topic of study id collectively reviewed and analyzed to represent the experience and studies undertaken on the importance of having good E-marketing strategy for effective promotion and sales of industrial products as a cost-effective solution for SME’s in India. The study represents the significance of marketing the industrial products of SME’s using e-marketing as the primary strategy to widen the market reach, increase the business opportunities and volumes. The paper also intends to drive the attention on the cost-effectiveness of using e-marketing as one of the primary marketing communication tools compare to traditional one-to-one personal selling which has been believed to be the way of doing business by most of the small entrepreneurs over the years. Thus it is intended with this paper that SMEs especially those small units which are in the B2B market should start balancing their marketing and sales spending appropriately with the effective utilization of E-marketing as one of their focused strategy in increasing business.
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