Comparitive Study On Consumer Preference Towards Organised Retailing And Unorganised Retailing
Article Sidebar
Main Article Content
Abstract
The project entitled “COMPARITIVE STUDY ON CONSUMER PREFERENCE TOWARDS ORGANISED
RETAILING AND UNORGANISED RETAILING” is a study undertaken to determine the impact of the
customer perception towards organized retailing and unorganized retailing.This report gives an overview
of Indian Retail industry. Emphasis is given on both organised retailing and unorganised retailing. A lot of
scope is given to this industry to be one among the largest in the world.
This research report focusses on applied research to understand the consumer perception towards
organised retailing and unorganised retailing. A sample size of 100 respondents was taken of the
residents in Bangalore. Data collection is done through Questionnaire, Internet, websites, e sources
to understand about the consumer perception towards retailing. A report on observations was made.
Correlation is found out between the consumer perceptions and the growth of retail industry.
The research focusses on the finding drivers responsible for the growth of organised retailing
and unorganised retailing, the challenges faced by them and to give suggestions for their future
growth. This is achieved through market survey. Marketing analysis enables in elimination of
non-productive tasks and results in set of standard procedures to increase standards and
market share. This research focusses on analysing the drivers helping the growth of retail
industry and overcoming the challenges faced by them to improve their performance.
Article Details
This work is licensed under a Creative Commons Attribution 3.0 Unported License.
Upon submission of an article, the authors are asked to indicate their agreement to abide by an open access Creative Commons license (CC-BY). Under the terms of this license, authors retain ownership of the copyright of their articles. The license permits any user to download, print out, extract, reuse, archive, and distribute the article, so long as appropriate credit is given to the authors and source of the work. The license ensures that the authors' article will be available as widely as possible and that the article can be included in any scholarly archive.