A Study On Customer Perception Towards Google Pay
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Abstract
With the emergence of online purchases of goods and services, the system of payment is also
required to change and it is forcing us to get in to digital mode. In the process we have migrated from
the cash payment system to digital payment system viz. Debit card, Credit Card, Smart Card which
helps us to avoid carrying physical cash with us. Net banking and UPI payments have made
payments safe, secure and faster. Mobile wallet is a kind of digital payment mechanism that allows
the customers to pay by uploading the cash from their bank account to the wallet account which is
further transferred to the other party. This study focuses on the customer perception towards one of
the mobile wallets Google Pay that is gaining popularity. It tries to evaluate different variables that
affect the usage of Google Pay wallet. This study will help in devising appropriate strategies for
Google to tap the potential customers and also identify the correct segments to focus on. A
structured questionnaire was framed to know about the awareness of Google Pay wallet and the
usage of Google Pay wallet among various groups like students, salaried executives, business
professionals, etc. Primary data was collected from 150 respondents. Chi-Square test is the
statistical tool used to validate the impact of different variables on usage of Google Pay wallet.
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