A Study on The Impact of Organic Food Products on consumer Buying Decision
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Abstract
In this research authors try and examine the study of the impact of organic food products on consumer buying decision to understand the product line under Organic food products, to ascertain and analyze factors impacting the consumer buying decision of organic food products and to identify the most preferred organic product category by the consumers. The study was carried out in order to understand the buying behaviour of consumers regarding organic food products.
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