Determinants affecting the choice of Mobile Operating System among Smartphone Users: A Comparative study of Android vs. iOS in Bangalore
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Abstract
A mobile Operating System (OS) is responsible for identifying and defining mobile device features and functions, including keypads, application synchronization, touch screen, Bluetooth, Wi-Fi, GPS mobile navigation, camera,video camera, speech recognition features, to name a few. Today a mobile operating system defines the choice of the mobile phone for a customer. Mobile users today are living in a highly developed and technologically advanced society with a great deal of choices to decide from. Operating systems have been competing with one another offering a wide range of features. Research studies reveal that among smart phone users, Google’s Android and Apple’s iOS are highly preferred. This paper attempts to study the key factors driving customer choice of OS among users of Android and iOS and also understand the role of demographics leading to this choice. Analysis reveals that age group and number of applications available in the app store are significant in determining the choice of OS.
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