The Extent Of Complementarity Of Re-Tailing On E-Tailing On Lenskart Sale

Main Article Content

Prof. Niharika Mishra


With the help of e-tailing everyone can buy anything right from a pen to a car with-in a second. The aim of this study is to find out that whether lenskart retail store sales is complementing the e-tail store sales. Consumers are rational buyers, they are more satisfied with their purchase, if they can experience the products, at the time of the purchase done and to fulfill customers wish lenskart retail stores comes in reality. With the sudden surge in online shopping, customers have adjusted to a great extent which is a real cause of concern for the thousands of retailers as well as for lenskart retail store. In this study, an attempt has been made to make lenskart retailers aware about the upcoming challenges that is expected to loom over their business in the near future so that they can make appropriate arrangements o face the same. This study is conducted with the help of primary and secondary data. The secondary data has been collected from different sources like Internet, newspaper, magazines etc. and primary data has been collected through questionnaire method. The results of this study show that there are problems experienced by lenskart store dealers. It was found that appearance of the store, merchandise display, store atmosphere, instore service and accessibility are the major cause of discomfort. Therefore, it is recommended that lenskart retail store dealers should consider the importance of these factors and see to it that necessary strategies are implemented to serve customers better and to increase the lenskart sales.

Article Details

How to Cite
Prof. Niharika Mishra. (2015). The Extent Of Complementarity Of Re-Tailing On E-Tailing On Lenskart Sale. M. S. Ramaiah Management Review <span style="font-Size: 16px;"> ISSN (Print) - 0975-7988</span≫, 6(02). Retrieved from