Performance Evaluation of Franchise Business in Goa- A Comparison with Stand Alone Business.
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Abstract
Traditionally, Mining, Agriculture and Tourism are the major industries in Goa. In recent times, there is high level growth in various diversified industries in Goa. Franchising is one of the business models which help to promote new entrepreneurs and diversified business options. In Goa franchising form of business model has gained lot of popularity, particularly in the areas of food products and drinks, restaurant chains, consumer goods, and computer training centers. Franchising is permuting across many retail sectors. The present study focuses on the performance of the franchise business as against the stand-alone business from the consumer satisfaction point of view.
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