M. S. Ramaiah Management Review ISSN (Print) - 0975-7988

Experimental Investigation of Fused Deposition Modelling Process Parameters to Optimize the fabrication of Connecting Rod Bush

2023-11-30T16:52:09+0530

This paper describes the experimental investigation and optimisation of various parameters affecting Fused Deposition modelling (FDM) Techniques, namely orientation angle, layer thickness, and nozzle diameter, to achieve finest surface texture values on 3D printed Acrylonitrile Butadiene Styrene (ABS) used to fabricate a connecting rod bush. The printer utilised here is "Ultimaker 2+," and the filament is 2.85 mm in diameter and yellow. A Mitutoyo surface finish meter, an exceedingly accurate and precise measuring equipment, is used to determine surface finish. Taguchi's orthogonal array method is utilised to develop and conduct the experiments. The process parameters that affect the surface finish values of FDM printed models were then researched and optimised using a response table.

Impact of Digital Advertising on Consumer Sentiments in the Indian Footwear Market

2023-11-27T14:42:59+0530

Over the past decade, mobile data penetration in India has skyrocketed, leading to tremendous growth in e-commerce and in the usage of internet and social media. Owing to the vast amount of digital content in circulation, consumer brands are having to get creative with digital advertising to attract consumers. This study strives to examine the nature of relationship between digital advertising and the ensuing sentiments of Indian consumers. For this study, a survey was conducted in the Indian city of Bangalore,followed by a testing of hypothesis using 117 convenient samples using the Chi-Square test. The analysis revealed that brands using digital advertising comprising of the variables such as “audiovisuals”, “storytelling” and recognizable “personalities” evoked sentiments of “attention” and “interest” amongst respondents while creating a “desire” to learn more about the products depicted with an aspiration to “purchase” them. The findings help brands understand the variables that impact consumer sentiment and aids their incorporation in future digital promotional content. The study heightens a marketer’s knowledge of the Indian consumer sentiment and highlights the impact that digital content and advertising have on critical dependent consumer behavior variables.

Sustainability Reporting of NIFTY Top Five Companies: A Secondary Analysis

2023-11-16T17:18:37+0530

Sustainable Reporting (SR), is becoming an increasingly important component of a company’s overall health, which takes into account both its financial and its non-financial aspects. It analyses a company’s practices in terms of how its social, environmental, and economic performance is reported. This is done with the goal of providing information that is transparent and trustworthy on the sustainability practices of a company. This research analyses, compares, and investigates the sustainability reporting of the top five companies on the NIFTY index, taking into account the size and profitability of each company. Secondary sources have been used for purpose of collecting data for the research. The major companies that have been considered for the research include Reliance Industries, HDFC Bank, ICICI Bank, Infosys, and Tata Consultancy Services (TCS) and their performance during the past five years, from 2017 to 2022. The role of regulatory institutions such as SEBI and RBI in ensuring that compliance standards are met is also an essential element in SR and has been discussed in this paper. The findings have important implications for organizations and academic institutions as well as decision-makers in government which are into sustainability reporting. The results of the analysis can be put to use by companies in order to design and develop effective policies and legislations and devise means to report on sustainability.

HR Students Perspectives on HR Education in B-schools: Redundancy in HR Subjects

2023-12-25T05:44:48+0530

This paper is an attempt to understand the significance of HR education in India for its structured revision. Management education in India, has reached a phase where there are umpteen number of differentials and integrals, which in turn create multiple scenarios; some of these issues are growth oriented on one hand and chaotic, negatively connatated on the other. Thus, creating many an unwarranted situation for all the stakeholders. The University structure of traditional procedure of imparting management education and in turn training tomorrow’s business leaders has been rendered redundant. The process of privatization and globalization demands drastic changes in the traditional teaching learning approach, but also stresses a need for introduction of new age employability based knowledge, skill sets, attitude, and approaches, which have more economic and business value. This paper tries to explore the current issues of HR management education of B-schools, based on the HR students’ perspective. A questionnaire has been developed and used to collect the data from the present HR students. A total of around 238 students studying in twenty-three institutions, were covered throughout the state of Karnataka. The data was analyzed using statistical techniques such as Coefficient of Correlation and Chi Square. The results have been analyzed and discussed based on appropriate hypothesis. There exists a critical and crucial requirement to shape the HR education in accordance with the changes at the national and international levels of both the industry and the academia to bring about effective competitiveness and sustained employability amongst the work force in India in the near future.