R, Yashwanth, and J. Joshua Selvakumar. “A STUDY ON FACTORS AFFECTING CUSTOMER ENGAGEMENT WITH COSMETIC BRANDS ON INSTAGRAM”. M. S. Ramaiah Management Review <span style="font-size: 16px;"> ISSN (Print) - 0975-7988</span> 13, no. 02 (June 15, 2023). Accessed June 22, 2024. https://msrmr.in/index.php/Home/article/view/144.