Mathews, Manisha. “Winning Marketing and Business Strategies in a Highly Competitive and Globalized Economic Environment: A Case Study of Fortune 500 companies— Coca-Cola, Microsoft and Amazon”. M. S. Ramaiah Management Review <span style="font-size: 16px;"> ISSN (Print) - 0975-7988</span> 12, no. 02 (September 30, 2022). Accessed April 19, 2024. https://msrmr.in/index.php/Home/article/view/113.