Rajendran, Ratchana. “Artificial Intelligence (AI) Branding in Educational Services Sector - Examining the Determinants of Brand Equity Amongst Gen Z”. M. S. Ramaiah Management Review <span style="font-size: 16px;"> ISSN (Print) - 0975-7988</span> 12, no. 02 (September 30, 2022). Accessed March 28, 2024. https://msrmr.in/index.php/Home/article/view/106.