M.MAHESWARI, M.MAHESWARI. “Consumer Awareness and Knowledge to Consumer Effective Behavior – Promotion of Biscuits in Virudhunagar Region”. M. S. Ramaiah Management Review <span style="font-size: 16px;"> ISSN (Print) - 0975-7988</span> 12, no. 02 (September 30, 2022). Accessed April 24, 2024. https://msrmr.in/index.php/Home/article/view/105.