M.MAHESWARI, M.MAHESWARI. 2022. “Consumer Awareness and Knowledge to Consumer Effective Behavior – Promotion of Biscuits in Virudhunagar Region”. M. S. Ramaiah Management Review <span style="font-Size: 16px;"> ISSN (Print) - 0975-7988</span≫ 12 (02). https://doi.org/10.52184/msrmr.v12i02.105.