B. THIRUMOORTHI. Executive’s Cognitive Factors with Reference to New Product Launch Success in Pharmaceutical Industry. M. S. Ramaiah Management Review <span style="font-size: 16px;"> ISSN (Print) - 0975-7988</span>, [S. l.], v. 10, n. 02, p. 1–12, 2019. DOI: 10.52184/msrmr.v10i02.19. Disponível em: https://msrmr.in/index.php/Home/article/view/19. Acesso em: 5 may. 2024.