RAJENDRAN, R. Artificial Intelligence (AI) Branding in Educational Services Sector - Examining the Determinants of Brand Equity amongst Gen Z. M. S. Ramaiah Management Review <span style="font-size: 16px;"> ISSN (Print) - 0975-7988</span>, [S. l.], v. 12, n. 02, 2022. DOI: 10.52184/msrmr.v12i02.106. Disponível em: https://msrmr.in/index.php/Home/article/view/106. Acesso em: 28 mar. 2024.