Prof. K.G. Muralidhara. (2013). Factors Influencing the Choice of Multi-Brand Mobile Retail Store. M. S. Ramaiah Management Review <span style="font-Size: 16px;"> ISSN (Print) - 0975-7988</span&Gt;, 4(02). Retrieved from https://msrmr.in/index.php/Home/article/view/40