Mathews, M. (2022). Winning Marketing and Business Strategies in a Highly Competitive and Globalized Economic Environment: A Case Study of Fortune 500 companies— Coca-Cola, Microsoft and Amazon. M. S. Ramaiah Management Review <span style="font-Size: 16px;"> ISSN (Print) - 0975-7988</span≫, 12(02). https://doi.org/10.52184/msrmr.v12i02.113