G. Kargal, R., & Ranganathan, S. (2023). Impact of Digital Advertising on Consumer Sentiments in the Indian Footwear Market. M. S. Ramaiah Management Review <span style="font-Size: 16px;"> ISSN (Print) - 0975-7988</span&Gt;, 14(02), 12–29. Retrieved from https://msrmr.in/index.php/Home/article/view/154