M.MAHESWARI, M. 2022. Consumer awareness and Knowledge to Consumer Effective Behavior – Promotion of Biscuits in Virudhunagar Region. M. S. Ramaiah Management Review <span style="font-size: 16px;"> ISSN (Print) - 0975-7988</span>. 12, 02 (Sep. 2022). DOI:https://doi.org/10.52184/msrmr.v12i02.105.