Business school faculty perceptions of CSR initiatives on College/University organizational citizenship behavior: The mediating effect of organizational identification

Based on insights from social identity theory and perceived external
prestige theory, the objective of this study is to investigate how
corporate social responsibility perceptions of faculty influence
their engagement in organizational citizenship behavior within the
Nepal’s Business school settings while testing for Organisational
identification as a mediator. Data was gathered from 298 Business
school faculties, employed full time or part time inside and outside
Kathmandu. This data was acquired through the distribution of a
self-administered questionnaire. To assess the research hypotheses,
step-wise regression analysis was employed. The results of the study
demonstate that the faculties perception towards CSR initiatives
are positively related to organizational citizenship behaviour.
The results also demonstate that organizational identification
is positively related to organizational citizenship behaviour and
has partial mediating effect on the relationship between CSR and
organizational citizenship behaviour.