Environmental Dynamic Strategies in Small Scale ITES Industry In Trivandrum

Information technology enabled services industry is one of
the key contributor of information technology industry. The
biggest economic effect of the country is due to the growth of
technologically inclined service sector. India’s cost competitiveness
in providing IT services led to the economic transformation. More
importantly, the economic transformation of the country has altered
the perception of India in the global economy. For such an industry,
it is highly necessary to be competitive to survive in the global
market. Small ITES companies also plays a major role in the country’s
IT sector. The objective of this study is to understand the small
scale ITES organization’s emphasis towards the area which leads in
gaining competitive advantage in the industry. The aim of the study
is to identify a particular area where the developing organizations
of technology industry must concentrate to gain competitive
advantage towards its competitors. The study was conducted
with the ITES companies established in Trivandrum, as it is one of
major IT hub in the country. All small ITES companies in Trivandrum
were approached and the data was collected through a structured
questionnaire. The collected data was processed and analyzed with
statistical tools. And the study highlighted the profile of the firms
have a significant influence on the selection of environmentally
f
lexible strategies executed by the firms