Consumer Buying Preferences in Covid 19 “- with Special Reference to Flash Sales

With the Covid-19 outbreak and the subsequent lockdown across
nations which demanded social distancing and closing down of
economies confining people to their homes, they were left with no
option than to change their buying behaviour and bring necessities
through E-commerce companies to maintain social distancing and
avoid crowding. With the objectives to identify the consumer buying
patterns during the flsh sale, to compare the change of consumer
buying preference before Covid-19 and during Covid-19