The Role of Technology in Enhancing Sustainable Practices in International HRM: A Case Study of West African Multinationals

This study investigates the increasingly critical role of technology
in the development and enhancement of sustainable practices
pertaining to the field of International Human Resource Management
(IHRM) within the West African Sub-Region. The contemporary
corporate environment is being significantly revolutionized by
the broad effects of digitalization and globalization, resulting in
organizations coming under increased pressure to implement
sustainable strategies that align with the realization of the
United Nations Sustainable Development Goals (SDGs). Taking
this into consideration, this paper explores the role of emerging
technologies, such as artificial intelligence and big data analytics,
in facilitating the implementation of sustainable HR practices
across diverse cultural contexts. By undertaking a focused analysis
of case studies of multinational corporations that have achieved
success in the integration of technology into their HR processes, this
paper identifies key operational and strategic benefits, including
enhanced recruitment processes, improved employee engagement
and more efficient resource management. Additionally, the paper
highlights the challenges regularly faced by organizations when
attempting to leverage technology in a bid to achieve sustainability.
Such challenges include the management of data of data privacy
issues as well as the existence of the digital divide, particularly in the
context of the developing world. Essentially, the primary objective
of this research paper is to highlight and elucidate technology’s
transformative role in building a sustainable organizational culture
and promoting the achievement of long-term strategic success and
competitive advantage in today’s global corporate environment.
The study aims to offer key insights for HR practitioners and scholars
alike, particularly in terms of understanding and maximizing the undoubted potential benefits of the fusion of technology,
sustainability and human resource management with a global focus.